Groups and types
TrueTouch behavioural groups may be analysed in greater detail by each of the 22 types:
| Group |
Group Description |
% |
Type |
Type Description |
% Pers. |
| A |
Experienced Netizens |
18.99 |
A01 |
Information@speed |
2.63 |
| A02 |
Practical Surfers |
7.07 |
| A03 |
Remote Info-junkies |
6.19 |
| A04 |
Intellectual Digerati |
3.09 |
| B |
Cyber Tourists |
22.59 |
B05 |
E-tail Explorers |
4.70 |
| B06 |
Cautious E-converts |
6.40 |
| B07 |
Internet Dabblers |
5.49 |
| B08 |
Web Connectors |
6.00 |
| C |
Digital Culture |
14.88 |
C09 |
Gadget-mad Technophiles |
5.93 |
| C10 |
Real-time Friends |
3.49 |
| C11 |
Cellular Society |
5.46 |
| D |
Modern Media Margins |
14.98 |
D12 |
Plug-and-Play |
4.50 |
| D13 |
Txt m8s |
2.51 |
| D14 |
Techno-trailers |
2.23 |
| D15 |
Catalogue Conventionals |
5.73 |
| E |
Traditional Approach |
19.62 |
E16 |
Paper-based Opinions |
2.70 |
| E17 |
Ad-averse Listeners |
3.69 |
| E18 |
Local Shoppers |
5.47 |
| E19 |
TV Influence |
3.49 |
| E20 |
Personal Preference |
4.27 |
| F |
New Tech Novices |
8.94 |
F21 |
Virtual Experimenters |
3.06 |
| F22 |
Borderline Online |
5.89 |