Decision making styles

The TrueTouch decision making styles are defined as:

Decision making style	Decisioning characteristics	Communication style
Accepting	A willingness to accept what life has to offer, reassured by product and service recommendations from family and friends, measured in their decision making.	Reassuring tone of voice, like opportunities to enquire, receptive to advertising.
Adamant	Entrenched decisioning, dislike choice and innovation, do not seek advice.	Dislike intrusive advertising, value face-to-face communication and branding that speaks plainly.
Experiental	Happy to experiment, decisioning that thrives on spontaneity and risk, information and choice is valued, openly share experiences of products or services.	Receptive to new ideas, very advertising friendly, communication should be involving, interactive and entertaining.
Perfectionist	Rational and analytical decisioning, actively seek information to provide control. This group is not swayed by opinions of others.	Seek information using multiple channels, share experiences with others, resistant to advertising but happy to have a one-on-one dialogue when the message is relevant.
Inquiring	Keen to be well-informed and have lots of choice when making decisions, share knowledge with others, like to be seen as experts.	The content of the message must be informative. This group is keen to use new, interactive media, and is accepting of direct communication.
Intuitive	Intuitive thinking, spontaneous decision making, but this group has difficulty with too much choice and so are swayed by other people's opinions.	The use of technology is not as significant as advice from friends and family when seeking information. Communicating the brand values, with a strong and emotional tone of voice is influential.

The decision-making styles may be linked to the TrueTouch types.

Type 1: Information@speed

Type 9: Gadget-mad Technophiles