Welcome to TrueTouch…channel segmentation for a multi-channel world

Communicating effectively with consumers in today’s multi-channel world is a complex process. Understanding an individual’s channel preferences, and how media informs their choice of product or service and their purchasing behaviour is of fundamental importance to anyone wishing to maximise the effectiveness of every customer contact.

Experian Business Strategies’ TrueTouch classification addresses this challenge.

TrueTouch is a new consumer segmentation that classifies individuals by their channel preference and promotional orientation. It helps you to develop smarter, and more relevant contact strategies.