Targeting prospects

TrueTouch can be easily linked to Experian or third party prospect lists or to your existing customer data. This enables TrueTouch to be used to identify which channels your prospects are most likely to have access to and how they use these channels. For example, TrueTouch can be used to identify and target individuals who are likely to be most responsive to an e-mail marketing campaign.

Email campaigns can be fulfilled and managed using Experian’s Cheetahmail service.

http://www.cheetahmail.com