Media planning

The TrueTouch typology has been overlaid with an extensive set of media consumption information. This enables the classification to identify an individual’s propensity to consume different media, and inform you about the use of the most appropriate media mix for reaching different sections of your customer base.

For example, TrueTouch can be used to identify those customers who are regular readers of local or national press, those who are heavy readers of magazines or those who are likely to respond to direct mail or e-marketing campaigns.

Customers and prospects can be scored by channel propensity and targeted in relation to their responsiveness by media.