Channel optimisation

TrueTouch can help you optimise the mix of channels/media used to manage your customer relationships. For example, linking TrueTouch to your customer base enables you to identify those customers who are most pre-disposed to the use of the internet as a service channel. Customers can then be encouraged to migrate to this channel as a primary source of contact so helping to reduce the cost of communication. Conversely, TrueTouch can be used to isolate customers who prefer face-to-face contact so that they can be managed accordingly.