Data Directory and coding services

TrueTouch can be matched to your database of customer names and addresses to enrich your view of consumers and help develop contact strategies. Customer names and addresses can be matched to Experian’s universe of adults and coded with TrueTouch types, media propensities or decision styles.

Experian’s iCoder PC or server-based application allows you to accurately batch process large volumes of name and address data in-house. iCoder can append TrueTouch data to your customer database.